Brand Story

Flow was started in Melbourne, Australia by two brothers. Our mission was to start more than just a clothing brand, we wanted to start a movement, to spread an important message and remind people to chase discomfort and growth, to push and break boundaries, to do more of what you love and to consciously pursue the state of Flow - the "optimal state of being". 

Our products are made with quality, style and the environment at the front of mind. We've partnered with the Eden Reforestation Project to plant 10 trees with ever order and all orders have their carbon emissions offset at no extra cost. This is the very least we can contribute to to the evolving climate issues. We plan to continuously donate and improve the way we give back to our suppliers and our planet - which is the lifeblood of ours and any apparel business.

We hope you enjoy the journey as much as we have so far!